{"title":"Hard Baits","description":null,"products":[{"product_id":"jerkmaster-deep-plus-jerkmaster-121-dp","title":"Jerkmaster Deep Plus (Jerkmaster 121 DP)","description":"\u003cp class=\"isselectedend\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003eThe\u003cstrong\u003e JERKMASTER 121 Deep Plus\u003c\/strong\u003e, equipped with Livingston’s EBS Baitfish Sound Technology™, is a slow-sinking jerkbait built for precision, distance, and deadly performance on long pauses. Its unique body profile and specialized lip design create an aggressive darting action capable of reaching depths up to 15 feet, making it ideal for targeting suspended fish in deeper water.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003eAn advanced internal weight transfer system delivers exceptionally long casts, allowing anglers to efficiently cover more water and stay on fish longer. Combine lifelike action, extended pause performance, and the proven fish-calling power of EBS Technology™, and the JERKMASTER 121 Deep Plus becomes a serious weapon for triggering reaction strikes from pressured predators.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"mso-bidi-font-size: 12.0pt; font-family: 'Arial',sans-serif;\"\u003eRandy Howell Pro Tip: “The key with the 121 DP is making long casts and letting the bait get down to its maximum depth before starting your cadence. Most anglers start working it too early.”\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"mso-bidi-font-size: 12.0pt; font-family: 'Arial',sans-serif;\"\u003eRandy recommends:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"MsoNormal\"\u003e\u003cspan style=\"mso-bidi-font-size: 12.0pt; font-family: 'Arial',sans-serif;\"\u003eUsing a jerk-pause-jerk retrieve with varied pause lengths. \u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003e\u003cspan style=\"mso-bidi-font-size: 12.0pt; font-family: 'Arial',sans-serif;\"\u003eTargeting deeper transition areas, bluff walls, and suspended fish. \u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003e\u003cspan style=\"mso-bidi-font-size: 12.0pt; font-family: 'Arial',sans-serif;\"\u003eLetting the bait suspend naturally during the pause — many strikes happen when the lure is sitting still. \u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003e\u003cspan style=\"mso-bidi-font-size: 12.0pt; font-family: 'Arial',sans-serif;\"\u003eUsing lighter line to help the bait reach its full diving depth and maintain a more natural action. \u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"mso-bidi-font-size: 12.0pt; font-family: 'Arial',sans-serif;\"\u003e \u003c\/span\u003e\u003cspan style=\"mso-bidi-font-size: 12.0pt; font-family: 'Arial',sans-serif;\"\u003eIn colder water or pressured conditions, Randy suggests extending pauses up to 5–10 seconds to give bass time to commit to the bait.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cdiv data-label=\"Heading\" id=\"e-1682374334393\" class=\"element-wrap\" data-icon=\"gpicon-heading\" data-ver=\"1\" data-id=\"1682374334393\"\u003e\n\u003cdiv class=\"elm text-edit gf-elm-center gf-elm-left-lg gf-elm-left-md gf-elm-left-sm gf-elm-left-xs\" data-gemlang=\"en\" data-exc=\"\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-label=\"Text Block\" data-key=\"text-block\" id=\"e-1682374334416\" class=\"element-wrap\" data-icon=\"gpicon-textblock\" data-ver=\"1\" data-id=\"1682374334416\"\u003e\n\u003cdiv class=\"elm text-edit gf-elm-left gf-elm-left-lg gf-elm-left-md gf-elm-left-sm gf-elm-left-xs gf_gs-text-paragraph-1\" data-gemlang=\"en\" data-exc=\"\"\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003cstrong\u003eType:\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003eJerkbait\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDepth:\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e12'-15'\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAction:\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003eSlow Sinking\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWeight:\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e.59 oz \/ 16.73g \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLength:\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e4.76”\/ 12.09 cm\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003eEBS Smart Chip\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHooks:\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e#4 x 3 \u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\" alt=\"\" width=\"132\" height=\"144\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Livingston Lures","offers":[{"title":"Nashville Shad \/ Shad Sound","offer_id":51514480165031,"sku":"LURE-848927014560","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Gilly \/ Shad Sound","offer_id":51514480197799,"sku":"LURE-848927014577","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Smooth Shad \/ Shad Sound","offer_id":51514480230567,"sku":"LURE-848927014584","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Cali Gold \/ Shad Sound","offer_id":51514480263335,"sku":"LURE-848927014591","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Chrome XXX Shad \/ Shad Sound","offer_id":51514480296103,"sku":"LURE-848927014607","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Blue Pearl \/ Shad Sound","offer_id":51514480328871,"sku":"LURE-848927014614","price":16.99,"currency_code":"USD","in_stock":true},{"title":"Money Clown \/ Shad Sound","offer_id":51514480361639,"sku":"LURE-848927014621","price":16.99,"currency_code":"USD","in_stock":true},{"title":"Chartreuse Shad \/ Shad Sound","offer_id":51514480394407,"sku":"LURE-848927014638","price":16.99,"currency_code":"USD","in_stock":true},{"title":"Rainbow Smelt \/ Shad Sound","offer_id":51514480427175,"sku":"LURE-848927014652","price":16.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0763\/8722\/1671\/files\/ChartreuseShad_123bcf88-5241-4676-a709-65b29f4c499c.png?v=1792000401"},{"product_id":"jerkmaster-121d","title":"JerkMaster 121D","description":"\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eThe slow-sinking \u003cstrong\u003eJERKMASTER 121D\u003c\/strong\u003e “Cherry Picker,” designed by Team Livingston Pro Hank Cherry, represents the next generation of high performance jerkbaits. Engineered with a unique body profile and specialized lip design, the J121D delivers an aggressive darting action capable of reaching depths up to 10 feet, making it deadly on suspended and pressured predator fish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eAn advanced internal weight transfer system allows anglers to cast the lure with exceptional distance and pinpoint accuracy, helping cover more water efficiently. Combined with Livingston’s proven EBS Baitfish Sound Technology™, the JERKMASTER 121D emits real biological baitfish sounds that help draw fish in from three times the distance of traditional jerkbaits. The result is a highly effective jerkbait built to trigger aggressive reaction strikes through a deadly combination of erratic action, long pauses, lifelike sound, and precision casting performance.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eRick Clunn Pro Tip: \u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif;\"\u003eFish the J121D with aggressive jerk jerk pause cadences and vary the length of your pauses based on water temperature and fish activity. The lure excels around points, bluff walls, timber, grass edges, and suspended bait schools where predator fish are keying on injured forage. Many strikes occur during the pause as the bait slowly suspends while the EBS Baitfish Sound Technology™ continues calling fish in from long distances.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', Roboto, 'Segoe UI', 'Helvetica Neue', sans-serif; font-size: 1.4em;\"\u003eLure Specs:\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Jerkbait\u003cbr\u003e\u003cstrong\u003eDepth:\u003c\/strong\u003e 10'\u003cbr\u003e\u003cstrong\u003eAction:\u003c\/strong\u003e Ultra Slow Sink\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e .55oz. \/ 15.57g\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e 4.77\" \/ 12.12cm\u003cbr\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e EBS Smart Chip\u003cbr\u003e\u003cstrong\u003eHooks:\u003c\/strong\u003e 2X Strong, Mustad #4 X3\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\" alt=\"\" width=\"129\" height=\"141\"\u003e\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"Chrome XXX Shad","offer_id":51514480459943,"sku":"LURE-848927035312","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Beauty Shad","offer_id":51514480492711,"sku":"LURE-848927035022","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Bluetreuse","offer_id":51514480525479,"sku":"LURE-848927035152","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Blue Pearl","offer_id":51514480558247,"sku":"LURE-848927035176","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Ginrin","offer_id":51514480591015,"sku":"LURE-848927035206","price":14.99,"currency_code":"USD","in_stock":true},{"title":"XXX Shad","offer_id":51514480623783,"sku":"LURE-848927035336","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Money Clown","offer_id":51514480656551,"sku":"LURE-848927035640","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Orange Tiger","offer_id":51514480689319,"sku":"LURE-848927035718","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Fire Tiger","offer_id":51514480722087,"sku":"LURE-848927035800","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Natural Perch","offer_id":51514480754855,"sku":"LURE-848927035862","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Rainbow Smelt","offer_id":51514480787623,"sku":"LURE-848927035787","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Gold DIgger","offer_id":51514480820391,"sku":"LURE-848927035732","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Threadfiin Shad","offer_id":51514480853159,"sku":"LURE-848927035220","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Nashville Shad","offer_id":51514480885927,"sku":"LURE-848927035848","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Gilly","offer_id":51514480918695,"sku":"LURE-848927035879","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Smooth Shad","offer_id":51514480951463,"sku":"LURE-848927035886","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Cali Gold","offer_id":51514480984231,"sku":"LURE-848927035893","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0763\/8722\/1671\/files\/3531profileHooks.png?v=1792000402"},{"product_id":"jerkmaster-121c","title":"JerkMaster 121C","description":"\u003cp class=\"p1\"\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/ckH5i-GqWAc?si=1IN7XbLnzfVv23YA\" height=\"315\" width=\"560\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eThe slow-sinking JERKMASTER 121C, designed by Team Livingston Pro Hank Cherry, was engineered to deliver an aggressive darting and slashing action in the 4 to 6 foot depth range. Featuring an advanced internal weight transfer system, the JERKMASTER 121 casts exceptionally long distances with outstanding accuracy, allowing anglers to efficiently cover more water and target active fish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eCombined with Livingston’s exclusive EBS Baitfish Sound Technology™, the JERKMASTER 121 emits real biological baitfish sounds that help draw fish in from three times the distance of traditional jerkbaits. The deadly combination of erratic action, long pauses, and lifelike sound creates a highly effective mid depth jerkbait capable of triggering aggressive reaction strikes from bass, walleye, and other predator\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eRandy Howell Pro Tip: \u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif;\"\u003eWork the JERKMASTER 121C with sharp downward twitches followed by long pauses to imitate an injured baitfish struggling in the water column. The lure excels around points, grass edges, bluff walls, docks, and suspended bait schools where predator fish are feeding on mid depth forage. In colder water or pressured conditions, extend your pauses and let the EBS Baitfish Sound Technology™ continue calling fish in while the bait remains nearly motionless.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"p1\"\u003e\u003cstrong\u003eLure Specs:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Jerkbait\u003cbr\u003e\u003cstrong\u003eDepth:\u003c\/strong\u003e 6'\u003cbr\u003e\u003cstrong\u003eAction:\u003c\/strong\u003e Ultra Slow Sink\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e 0.55oz. \/ 15.55g\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e 4.77\" \/ 12.12cm\u003cbr\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e EBS Smart Chip\u003cbr\u003e\u003cstrong\u003eHooks:\u003c\/strong\u003e 2X Strong, Mustad #4 X3\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\" alt=\"\" width=\"125\" height=\"137\"\u003e\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"Beauty Shad","offer_id":51514481016999,"sku":"LURE-848927034025","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Chartreuse Shad","offer_id":51514481049767,"sku":"LURE-848927034032","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Blue Back Chrome Shad","offer_id":51514481082535,"sku":"LURE-848927034070","price":14.99,"currency_code":"USD","in_stock":false},{"title":"Bluetreuse","offer_id":51514481115303,"sku":"LURE-848927034155","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Blue Pearl","offer_id":51514481148071,"sku":"LURE-848927034179","price":14.99,"currency_code":"USD","in_stock":true},{"title":"AYU","offer_id":51514481180839,"sku":"LURE-848927034193","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Ginrin","offer_id":51514481213607,"sku":"LURE-848927034209","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Chrome XXX Shad","offer_id":51514481246375,"sku":"LURE-848927034315","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Ghost Gizzard Shad","offer_id":51514481279143,"sku":"LURE-848927034391","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Spring Craw","offer_id":51514481311911,"sku":"LURE-848927034506","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Pro Blue","offer_id":51514481344679,"sku":"LURE-848927034513","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Purple Hitch","offer_id":51514481377447,"sku":"LURE-848927034612","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Money Clown","offer_id":51514481410215,"sku":"LURE-848927034643","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Orange Tiger","offer_id":51514481442983,"sku":"LURE-848927034711","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Fire Tiger","offer_id":51514481475751,"sku":"LURE-848927034803","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Natural Perch","offer_id":51514481508519,"sku":"LURE-848927034865","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Rainbow Smelt","offer_id":51514481541287,"sku":"LURE-848927034780","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Threadfin Shad","offer_id":51514481574055,"sku":"LURE-848927034223","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Gold Digger","offer_id":51514481606823,"sku":"LURE-848927034001","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Pink Back Chrome Belly","offer_id":51514481639591,"sku":"LURE-848927034186","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Nashville Shad","offer_id":51514481672359,"sku":"LURE-848927034841","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Gilly","offer_id":51514481705127,"sku":"LURE-848927034872","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Smooth Shad","offer_id":51514481737895,"sku":"LURE-848927034889","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Cali Gold","offer_id":51514481770663,"sku":"LURE-848927034896","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0763\/8722\/1671\/files\/3478profileHooks.png?v=1792000402"},{"product_id":"pro-ripper","title":"Pro Ripper","description":"\u003cp class=\"isselectedend\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003eThe original \u003cstrong\u003ePRO RIPPER\u003c\/strong\u003e redefined the category of lipless crankbaits by combining aggressive vibration, balanced action, and the undeniable draw of Livingston’s EBS Baitfish Sound Technology™. Emitting the real biological sounds of baitfish, the PRO RIPPER effectively calls fish in from three times the distance of traditional lures.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003eDesigned with a unique balance and body profile, the lure delivers intense vibration on the retrieve while producing an irregular, enticing fall that mimics distressed prey and triggers aggressive reaction strikes from predator fish. Rip this bait aggressively and let it fall the EBS Technology™ goes to work, creating a deadly combination of sound, vibration, flash, and erratic action fish can’t resist.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003eRandy Howell Pro Tip: Use a rip and fall retrieve around grass lines, points, rock piles, and suspended bait schools to take full advantage of the PRO RIPPER’s aggressive vibration and irregular falling action. Many strikes occur on the fall as the lure flutters unpredictably while emitting real biological baitfish sounds. Vary your retrieve speed and pause frequently to trigger reaction strikes from bass, walleye, pike, and other aggressive predator fish.\u003cspan style=\"mso-spacerun: yes;\"\u003e      \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLure Specs:\u003cbr\u003e\u003c\/strong\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Lipless Crankbait\u003cspan\u003e \u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003eDepth:\u003c\/strong\u003e Sinker\u003cbr\u003e\u003cstrong\u003eAction:\u003c\/strong\u003e Sinker\u003cspan\u003e \u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e .5oz. \/ 14.17g\u003cspan\u003e \u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e 2.7\"\u003cspan\u003e \/ 6.86cm\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e EBS Smart Chip, Rattles\u003cspan\u003e \u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003eHooks:\u003c\/strong\u003e 2X Strong Mustad, #6 X2\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\" alt=\"\" width=\"142\" height=\"156\"\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e","brand":"Livingston Lures","offers":[{"title":"XXX Shad","offer_id":51514482819239,"sku":"LURE-848927001331","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Guntersville Craw","offer_id":51514482852007,"sku":"LURE-848927001430","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Baby Bass","offer_id":51514482884775,"sku":"LURE-848927001010","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Beauty Shad","offer_id":51514482917543,"sku":"LURE-848927001027","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Chartreuse Shad","offer_id":51514482950311,"sku":"LURE-848927001034","price":12.99,"currency_code":"USD","in_stock":false},{"title":"Black Back Chrome Shad","offer_id":51514482983079,"sku":"LURE-848927001058","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Blue Back Chrome Shad","offer_id":51514483015847,"sku":"LURE-848927001072","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Clearwater Shad","offer_id":51514483048615,"sku":"LURE-848927001140","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Real Shad","offer_id":51514483081383,"sku":"LURE-848927001256","price":12.99,"currency_code":"USD","in_stock":false},{"title":"Chrome XXX Shad","offer_id":51514483114151,"sku":"LURE-848927001317","price":12.99,"currency_code":"USD","in_stock":true},{"title":"True Bream","offer_id":51514483146919,"sku":"LURE-848927001355","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Copperhead","offer_id":51514483179687,"sku":"LURE-848927001379","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Spring Craw","offer_id":51514483212455,"sku":"LURE-848927001508","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Citrus Sparkle","offer_id":51514483245223,"sku":"LURE-848927001546","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Sexy Melon","offer_id":51514483277991,"sku":"LURE-848927001676","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Tiger Spots","offer_id":51514483310759,"sku":"LURE-848927001683","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Gold Shad","offer_id":51514483343527,"sku":"LURE-848927001720","price":12.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0763\/8722\/1671\/files\/0133profileHooks.png?v=1792000427"},{"product_id":"flatmaster","title":"FlatMaster","description":"\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eThe \u003cstrong\u003eFLATMASTER\u003c\/strong\u003e is a flat-sided crankbait designed by Team Livingston Pros who wanted a tighter wobbling bait specifically for tough fishing conditions and pressured fish. Featuring a compact profile and subtle vibration, the FLATMASTER excels in cooler water, high-pressure situations, and conditions where fish demand a more finesse oriented crankbait presentation.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eDesigned for versatility and performance, the FLATMASTER casts exceptionally well, moves cleanly through grass, and deflects aggressively off rock, wood, and other cover without losing its natural hunting action. Equipped with Livingston’s proven EBS Baitfish Sound Technology™, the FLATMASTER emits real biological baitfish sounds that help draw fish in from three times the distance of traditional crankbaits. The combination of subtle tight action, erratic deflection, vibration, and lifelike sound makes the FLATMASTER an extremely effective crankbait for triggering reaction strikes from pressured bass, walleye, and other predator fish in difficult conditions.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eRick Clunn Pro Tip: \u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif;\"\u003eThe FLATMASTER excels in cooler water and high pressure conditions when fish prefer a tighter wobble and more subtle presentation. Fish it around grass edges, rock transitions, shallow flats, wood, and secondary points using a steady retrieve with occasional pauses and deflections off cover. The EBS Baitfish Sound Technology™ helps continue attracting fish even during slower retrieves, making it highly effective for pressured or inactive fish.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"p1\"\u003e\u003cstrong\u003eLure Specs:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Crankbait\u003cbr\u003e\u003cstrong\u003eDepth:\u003c\/strong\u003e 6-10'\u003cbr\u003e\u003cstrong\u003eAction:\u003c\/strong\u003e Floating\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e 0.42oz. \/ 11.90g\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e 2.32\" \/ 5.89cm \u003cbr\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e EBS Smart Chip\u003cbr\u003e\u003cstrong\u003eHooks:\u003c\/strong\u003e 2X Strong VMC BN, Flatmaster - #6 X2\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cimg height=\"155\" width=\"142\" alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\"\u003e\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"Chartreuse Shad","offer_id":51514483802279,"sku":"LURE-848927030034","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Bluetreuse Shad","offer_id":51514483835047,"sku":"LURE-848927030041","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Tennessee Shad","offer_id":51514483867815,"sku":"LURE-848927030089","price":14.99,"currency_code":"USD","in_stock":false},{"title":"Clearwater Shad","offer_id":51514483900583,"sku":"LURE-848927030140","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Ginrin","offer_id":51514483933351,"sku":"LURE-848927030201","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Threadfin Shad","offer_id":51514483966119,"sku":"LURE-848927030232","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Real Shad","offer_id":51514483998887,"sku":"LURE-848927030256","price":14.99,"currency_code":"USD","in_stock":true},{"title":"XXX Shad","offer_id":51514484031655,"sku":"LURE-848927030331","price":14.99,"currency_code":"USD","in_stock":true},{"title":"True Bream","offer_id":51514484064423,"sku":"LURE-848927030355","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Ghost Gizzard Shad","offer_id":51514484097191,"sku":"LURE-848927030393","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Guntersville Craw","offer_id":51514484129959,"sku":"LURE-848927030430","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Yellow Craw","offer_id":51514484162727,"sku":"LURE-848927030447","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Citrus Sparkle","offer_id":51514484195495,"sku":"LURE-848927030546","price":14.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0763\/8722\/1671\/files\/3003profileHooks.png?v=1792000458"},{"product_id":"howeller-dmc","title":"Howeller DMC","description":"\u003cp class=\"p1\"\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/lvC1OHidY1I?si=TPTxXkR8HOKps4vx\" height=\"315\" width=\"560\"\u003e\u003c\/iframe\u003eThe Howeller DREAM MASTER CLASSIC is the crankbait that helped Team Livingston pro, Randy Howell, win the 2014 Bassmaster Classic! Ideal for targeting medium-depth structures in the 8- to 10-foot range, the Howeller DMC boasts a compact body that produces the perfect, wide wobble. Throw in the power of EBS Technology\u003cspan class=\"s1\"\u003eTM, and you will \u003c\/span\u003ehave a championship-winning crankbait that draws fish from double the distance of regular baits.\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eProduct Specs\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Crankbait\u003cbr\u003e\u003cstrong\u003eDepth:\u003c\/strong\u003e 10'\u003cbr\u003e\u003cstrong\u003eAction:\u003c\/strong\u003e Float Back \u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e 0.6oz. \/ 17.01g\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e 2.5\" \/ 6.35cm\u003cbr\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e EBS Smart Chip, Rattles\u003cbr\u003e\u003cstrong\u003eHooks:\u003c\/strong\u003e 2X Strong, Daiichi #4 X2\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cimg height=\"149\" width=\"136\" alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\"\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e","brand":"Livingston Lures","offers":[{"title":"Spring Craw","offer_id":51514486292647,"sku":"LURE-848927009504","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Yellow Craw","offer_id":51514486325415,"sku":"LURE-848927009443","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Okie Craw","offer_id":51514486358183,"sku":"LURE-848927009498","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Matte Tiger","offer_id":51514486390951,"sku":"LURE-848927009696","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Splatter Back Pearl","offer_id":51514486423719,"sku":"LURE-848927009061","price":15.99,"currency_code":"USD","in_stock":true},{"title":"AYU","offer_id":51514486456487,"sku":"LURE-848927009191","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Copperhead","offer_id":51514486489255,"sku":"LURE-848927009375","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Ginrin","offer_id":51514486522023,"sku":"LURE-848927009207","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Money Gill","offer_id":51514486554791,"sku":"LURE-848927009368","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Beauty Shad","offer_id":51514486587559,"sku":"LURE-848927009023","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Melon Shad","offer_id":51514486620327,"sku":"LURE-848927009115","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Chartreuse Shad","offer_id":51514486653095,"sku":"LURE-848927009030","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Clearwater Shad","offer_id":51514486685863,"sku":"LURE-848927009146","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Chartreuse Sunrise Shad","offer_id":51514486718631,"sku":"LURE-848927009139","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Bluetreuse","offer_id":51514486751399,"sku":"LURE-848927009153","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Threadfin Shad","offer_id":51514486784167,"sku":"LURE-848927009238","price":15.99,"currency_code":"USD","in_stock":true},{"title":"XXX Shad","offer_id":51514486816935,"sku":"LURE-848927009337","price":15.99,"currency_code":"USD","in_stock":true},{"title":"True Bream","offer_id":51514486849703,"sku":"LURE-848927009351","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Guntersville Craw","offer_id":51514486882471,"sku":"LURE-848927009436","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Citrus Sparkle","offer_id":51514486915239,"sku":"LURE-848927009542","price":15.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0763\/8722\/1671\/files\/0950profileHooks.png?v=1792000538"},{"product_id":"howeller-dmc-jr","title":"Howeller DMC Jr.","description":"\u003cp class=\"p1\"\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/3IySIj9oPpQ?si=niwSIiHViS-szKTW\" height=\"315\" width=\"560\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003cp class=\"isselectedend\"\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003eThe \u003cstrong\u003eHoweller DMC Jr.\u003c\/strong\u003e is a downsi\u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; mso-bidi-font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003ezed version of the championship \u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003ewinning Howeller Dream Master Classic and a must have addition to any crankbait arsenal. Measuring 2.1 inches and weighing 0.55 oz., the DMC Jr is designed to run at medium depths while producing a wide, aggressive wobble and fast, fish triggering action. Its compact profile makes it ideal for targeting pressured fish, matching smaller forage, and covering water efficiently.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eEquipped with Livingston Lures proven EBS Technology™, the Howeller DMC Jr. emits natural baitfish sounds that help attract fish from greater distances than traditional crankbaits. The combination of realistic sound, tight tracking, and erratic deflection creates a powerful presentation that consistently triggers reaction strikes. Whether targeting bass around rock, wood, grass, or open water structure, the Howeller DMC Jr. delivers the performance and fish catching ability expected from a championship winning design.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eRANDY HOWELL PRO TIP: \u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif;\"\u003eFish the Howeller DMC Jr. around secondary points, rock transitions, and shallow cover where bass are actively feeding. Vary your retrieve speed and allow the bait to occasionally deflect off cover. Many of the biggest strikes occur immediately after the lure changes direction, while the EBS™ baitfish sounds continue drawing fish into the strike zone.\u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"p1\"\u003e\u003cstrong\u003eLure Specs:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Crankbait\u003cbr\u003e\u003cstrong\u003eDepth:\u003c\/strong\u003e 9' to 10'\u003cbr\u003e\u003cstrong\u003eAction:\u003c\/strong\u003e Medium Diver\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e 0.55oz. \/ 15.58g\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e 2.1\" \/ 5.33cm\u003cbr\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e EBS Smart Chip, Rattles\u003cbr\u003e\u003cstrong\u003eHooks:\u003c\/strong\u003e 2X Strong, Daiichi #4 X2\u003c\/p\u003e\n\u003cp 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